True to our legacy, Omantel’s strategy is anchored in its role as the backbone of connectivity in Oman, while evolving into a technology enabler that supports the country’s digital transformation.

The focus is clear: protect and strengthen core telecom leadership, enhance customer experience, and scale new digital and ICT growth engines.

As demand for secure, high-capacity digital services accelerates, Omantel is responding through disciplined investment, innovation, and a long-term commitment to national value creation. Connectivity remains the foundation, enabling people, businesses, and communities to participate fully in the digital economy.

The strategy is guided by the Portal to the Future framework, comprising various interconnected pillars:

• AI Ecosystem enabler
• Innovation Orchestrator
• Embedding sustainability across our operations

These pillars define how Omantel modernises its operations, expands digital and ICT services, builds partnerships, and unlocks new value pools. We continue to strengthen our strategic approach through a combination of strong financial discipline, aligned people and partnerships, and a continued focus on customer experience. Therefore, the strategy is designed to deliver sustainable, profitable growth while advancing Oman’s economic and digital ambitions.

Strategic Approach to Value Creation

The backbone of connectivity in Oman and the region:

• Reliable and resilient fixed and wireless network infrastructure
• Sustained market leadership built on customer trust and national indusion
• Regional wholesale and international connectivity capabilities
• These capabilities are further strengthened through Zain Omantel International (ZOI), which serves as the Group's primary platform for regional wholesale expansion, cross-border connectivity, and the scaling of international carrier services

Expanding and unifying ICT services through OTech:

• Leverage the Omantel ICT portfolio to capture a larger market share in Oman
• Unify and simplify Omantel's ICT services-one- stop shop via a unified front
• Leverage Zain's markets to expand ICT offering
• Invest in network moderization and capacity to ensure resilience, coverage, and long-term competitiveness

Innovation driver:

• Diversify portfolio and develop digital and emerging tech in Oman
• Scaling next-generation capabilities powered by emerging technologies
• Foster innovation-driven strategic alliances to expand our impact

Financial discipline and value-focused investment:

• Actively deleverage to be within the target range of 2-3x net debt to EBITDA
• Invest prudently and form alliances where it makes sense
• Shareholder value at the heart of investment decisions