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Expanding Beyond Oman:
The Zain Acquisition
Beyond Oman’s borders, Omantel’s acquisition of a strategic stake in Zain Group has significantly bolstered our influence across eight regional markets. This strategic investment has not only enhanced Omantel’s financial position but has also unlocked synergies across our core telecommunications business and across consumer technology and enterprise businesses. One such synergy of this collaboration has been the establishment of Zain Omantel International (ZOI), a dedicated entity that leverages the strengths of both organisation to drive cross-border opportunity in capacity planning and developing the sub-sea and under-sea cable infrastructure, hence becoming one of the primary incumbents in this space in the region.
Horizontal Expansion
We Align
Investment in Digital Evolution
- Engaged in discussions to develop a comprehensive strategy for Omantel’s key emerging tech products.
- Exploring innovative solutions and opportunities to enhance financial and insurance technology offerings.
- Leveraging Zain’s network and expertise to align with long-term goals and market demands.
Partnership in Omantel Marketplace and AdTech Initiative
- Partnered with Zain to explore opportunities in additional 8 markets.
- Leveraging Zain’s presence and infrastructure.
- Aiming to expand reach and offer innovative solutions to meet evolving customer needs.
Corporate Sustainability
- Facilitated Knowledge-Sharing Sessions.
- Conducted sessions on key sustainability topics, governance, and sustainability reporting.
- Conducted Workshops with Technical and Sustainability Teams.
- Focused on Scope 1, 2, and 3 and the implementation of the GHG protocols/reporting boundaries.
- Established a strong synergy with Zain Group to drive regional excellence in mental health through a unified framework, talent collaboration, and the first Wellbeing and Mental Health Index.
Strategic Sourcing
- MoU signed between both procurements for aligned sourcing strategy.
- Since its acquisition of Zain, Omantel achieved cumulative savings of more than RO 25 Mn. (USD 61.1 Mn.) in 2024 through its procurement synergies.
- Savings as of 2024: the total value of Zain savings synergies for 2024 is RO 5,554 Mn.
Driving Innovation: Investments in Emerging Tech
Generative AI is going to be the next frontier of growth for the Omantel Group wherein the Group is investing in the development of the native technology and infrastructure for the changing dynamic of the technology business across connectivity, consumer and emerging tech and enterprise. Generative AI will be amongst the key levers to optimise operational efficiency and drive innovation for the Group going forward.
The strategic model between the two brands of Omantel and Zain follows an approach for operational efficiency and best practices across the connectivity business across each market based on the position and the state of maturity, whilst consolidating on technology development, global collaborations and partnerships across both the consumer and enterprise technology business by creating value for the 52.5 millon customer reach across our 8 markets.
As a result, Omantel has transitioned from being a national telecommunications leader to a regional technology company. Our consolidated presence across the MENA region, enables the Group to drive connectivity, innovation, and technological advancements that accelerate digital economies. Omantel continues to synergise domestic leadership with regional scale to harness emerging opportunities in digital services and enterprise solutions while solidifying our status as a premier technology-driven entity in the region.
Vertical Expansion
As a part of this journey, Omantel is scaling new verticals to unlock value beyond connectivity, leveraging digital platforms, financial innovation, and infrastructure partnerships to drive sustainable growth across markets.
Diversified Growth Verticals
ZainTech
- ZainTECH’s rapid organic growth and strategic acquisitions, in collaboration with Zain’s B2B teams, are fueling enterprise revenue expansion across the Group. In FY 2024, ZainTECH’s revenue soared to USD 118 Mn., a 103% YoY increase, significantly driving the Group’s 8% YoY enterprise revenue growth. As Zain Group’s digital and ICT solutions arm, ZainTECH leads the digital evolution with cutting-edge offerings in cloud computing, cybersecurity, big data, IoT, and emerging technologies like robotics and drones.
TASC
- Zain Group, Ooredoo, and TASC Towers have signed a landmark deal to create the largest tower company in the MENA region, with around 30,000 towers. This partnership, valued at USD 2.2 Bn., with expected revenue of USD 500 Mn., EBITDA of USD 200 Mn.
FinTech
- Zain’s fintech arm continues its strong growth trajectory, expanding revenue and customer reach across KSA, Iraq, Jordan, and newly launched operations in Bahrain, with upcoming rollouts in Kuwait and Sudan. In FY 2024, fintech revenue surged to USD 176 Mn., a 19% YoY increase, driven by 96 million transactions totaling USD 12.4 Bn., reinforcing Zain’s position as a leading digital financial services provider.
ZOI
- ZOI was launched to cater to the end-to-end telecommunications needs of operators in the Middle East, as well as international carriers, data centers, hyperscalers, and content and cloud providers seeking services within the region and beyond. By leveraging its presence in eight countries and its wide international network, ZOI has become the global gateway for our region, offering high-reliability and low-latency connectivity.